RSS is the Web Marketer’s Best Friend

Really Simple Syndication (RSS) 1 Comment »

Web marketers who stride with the idea that SEO is limited primarily to META tags, site architecture (i.e. properly formatted path names and file names in URLs), and writing SEO-friendly content (typically involving clever embedding of relational keywords/phrases within context) are misled. This is only half of the battle — getting your site’s pages linked elsewhere is also a critical component towards a successful SEO strategy.

To get started, FeedBurner (www.feedburner.com) is an excellent tool that allows web marketers to easily track how many people are subscribed to their RSS feed(s) while offering a historical analysis of your feed’s popularity and a breakdown of your feed’s most popular content (such as the top 5 headlines your visitors clicked on, etc.) What you want to do is create a Feedburner account if you don’t already have one and burn feed links through their web site that link to your feed’s XML file stored on your server.

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