Not to be confused with Google AdWords, the Internet giant’s service placing ads on Google.com search pages, AdSense (when properly configured) automatically places relevant AdWords advertisements on web pages. The service is open to everyone and Google pays you every time someone clicks on one of their ads on your web site. (Be careful however of testing/clicking on one of these ads placed on your web site as that is considered click-fraud and Google has been known to crack down on these cases, suspending and/or terminating AdSense accounts and voiding any revenue generated from qualified clicks.) In case you may not already be aware, AdSense is a pay-per-click program falling under the contextual advertising area.
I personally have heard of one case where a publisher has made as much as $60,000+/year on AdSense revenue and one even shared at an industry conference his company pulls in $300,000/year on qualified AdSense click-throughs. Although these accounts are unverified, I do not see how this would not be possible per personal experience integrating AdSense on various web sites and watching this revenue grow over time. Bloggers for instance are notorious for using AdSense as their primary source of income, allowing many to function as independent, full time/professional bloggers. Google has published a few interesting case studies on this topic, which may be viewed at https://www.google.com/adsense/success. You may also be interested in reviewing Google’s official AdSense Blog. If your site (or sites) pull more than ~50,000 pageviews per month, you may be surprised to see how well this program can perform.
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