For example, you may view an article and see a double-underlined phrase and when you point your mouse over the link, a ‘bubble’ appears (such as the conversational bubbles you see in newspaper comic strips) displaying an ad relevant to that specific phrase. These ads appear in a variety of different formats, embedding text and/or static graphic ads or even dynamic flash video ads. Interestingly enough, ContentLink ads bypass built-in pop-up blockers in at least Microsoft Internet Explorer and Mozilla Firefox so implementing this could prove to be a valuable enhancement to your web site, if practical.

As a pay-per-click program, publishers earn extra income if a user clicks on the ads displayed in the ContentLink ads. Per Kontera’s guidelines for new accounts, the program is currently limited to web sites receiving at least 500,000 page impressions per month although they may be willing to waive this guideline on a case-by-case basis.

Once implemented on your web site, you may need to fine-tune the appearance of the ContentLink links appearing within your content. Publishers have the ability to customize the link’s color, whether the link is to be single or double underlined and can program filters using span tags associated with a class Kontera defined to prevent ads from appearing in certain areas of a specific web page. Publishers can also adjust the frequency of ContentLink ads, preventing certain keywords/phrases from being attached to ContentLink ads, etc. via an e-mail request to Kontera.

In summary, ContentLink offers yet another web advertising stream for you to use that cleverly embeds advertisements with hyperlinks associated with your web page content. For more information, visit http://kontera.com/default.aspx?id=20 for a full overview of Kontera’s contextual advertising solution for publishers.