Functioning similarly to Google’s popular AdSense ad serving program, Kontera’s ContentLink system places ads within the context of your web pages by automatically linking keywords/phrases to various advertisements.
For example, you may view an article and see a double-underlined phrase and when you point your mouse over the link, a ‘bubble’ appears (such as the conversational bubbles you see in newspaper comic strips) displaying an ad relevant to that specific phrase. These ads appear in a variety of different formats, embedding text and/or static graphic ads or even dynamic flash video ads. Interestingly enough, ContentLink ads bypass built-in pop-up blockers in at least Microsoft Internet Explorer and Mozilla Firefox so implementing this could prove to be a valuable enhancement to your web site, if practical.
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