Resume

OBJECTIVE

To function as a Web Designer, Web Developer, Internet Marketing Professional, or any other position relating to my career goals and/or interests.

QUALIFIED BY

  • 15 years professional experience in Internet marketing and front-end web design/development.
  • Valuable Search Engine Optimization (SEO) skills that have successfully placed optimized web sites in top positions in popular search engines such as Google and Yahoo.
  • Increased pageviews for leading online publications which helped exercise ad CPM cycles, capturing more revenue.
  • Ability to create innovative email marketing campaigns with success-driven copy/visuals to capture more leads, increase event/webinar sign-ups and drive more traffic to sites. Experience with A/B testing and automated email marketing campaigns via triggers.
  • Ability to create effective PPC (Pay Per Click) campaigns and track results.
  • Ability to review website metrics (i.e. in Google Analytics, WebTrends, etc.) and plan/execute effective strategy from this data and other sources such as survey results, etc.
  • Ability to create results-oriented landing pages to convert campaign prospects to buyers/participants.
  • Effective project management skills. Experience leading technical project management for in-house projects and outside vendors while meeting deadlines or completing projects ahead of time.

SKILLS

Expertise with web programming languages/technologies: HTML/XHTML, CSS, JavaScript, MySQL, PHP and XML
* Ability to program CSS and HTML with exceptional fluency from scratch, if necessary.

Major web software packages/services understood on an expert skill level:
Adobe Acrobat, Adobe Dreamweaver, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, FileZilla (FTP), Joomla, MailChimp, Microsoft IIS Server, Questionmark, SurveyMonkey, WebCEO (SEO), WebEx Meeting/Training Center, WebTrends Analytics 8, WordPress, etc.

INDUSTRY EXPERIENCE – Most recent industry experience listed below.

UI Designer
Thunderhead, Inc., Manchester, New Hampshire → 8/2011 – Present

  • Responsible for creating user interfaces for a cutting-edge cloud application from Balsamiq wireframes/Photoshop mock-ups (HTML, CSS and using jQuery components).
  • Ensuring coded designs match wires and mock-ups with pixel-perfect precision.
  • Research and implementation of cutting-edge technology, frameworks, etc. (i.e. HTML5 Boilerplate, 960.gs, fluid and responsive web design/development, LESS/SaSS, web fonts, CSS3, HTML5, best practices).

Web Developer
Tarsus Ventures, a division of Tarsus Group plc, Peterborough, New Hampshire → 12/2008 – Present

  • Responsible for the technical project management and web development for the following web sites: TSNN.com, OffPriceShow.com, OffPriceNews.com, RecruitingTrends.com, TheRecruitingConference.com.
  • Innovative email marketing and campaign management for small to large outbound email campaigns.
  • Reviewing web site metrics and implementing creative strategy for improving Tarsus’ web sites.
  • Advising/implementing SEO and social media strategy.

Web Marketing/Communications Manager
Vicon Publishing, Inc., Amherst, New Hampshire → 1/2007 – 8/2008

  • Managed web marketing/administration for the company’s corporate web site, ViconPublishing.com in addition to their trade publication web sites.
  • Introduced new advertising channel using Google AdSense.
  • Redesigned e-newsletters for Forensic Magazine®, Lab Manager Magazine® and Controlled Environments Magazine® for optimal exposure to ads while providing a more visually appealing newsletter.
  • Managed email marketing initiatives for company.
  • Web traffic analysis and reporting (via Google Analytics).
  • Created sales support documents (print and electronic), content preparation of misc. marketing pieces, etc.

Webmaster
Council on International Educational Exchange (CIEE), Portland, Maine → 1/2006 – 1/2007

  • Managed CIEE’s web platform, including corporate intranet, client extranets and public web sites (CIEE.org, etc.)
  • Published various new CIEE marketing material on the web and editing existing material as necessary.
  • Managed email marketing campaigns via Lyris ListManager, web-based surveys using Questionmark and online training/orientation sessions via WebEx Meeting Center.
  • Responsible for web traffic analysis and reporting (via WebTrends Analytics 8).
  • Implemented successful Search Engine Optimization (SEO) and Search Engine Marketing strategies.

Creative Director / Web Developer
Acclinet Corporation, Weare, New Hampshire → 2/2005 – 1/2006

  • Completely redesigned Acclinet’s corporate web site (~1,900 web pages) while implementing proven search engine optimization (SEO) techniques.
  • Designed/developed a comprehensive work order system using PHP and MySQL.
  • Created multiple product-specific web sites for SEO purposes.
  • Managed company’s extensive eBay marketing campaign (160+ auction listings) to include eBay Keywords program. After redesigning corporate auction templates used on eBay, sales through this channel skyrocketed.
  • Created brochures, business cards, advertisements and other print media while ensuring accurate screen to print output (using Pantone formula guides, ColorVision’s Spyder2Pro device/software, ICC profiles, etc.)

EDUCATION

Southern New Hampshire University, Manchester, New Hampshire (2011-2013, Expected)

  • Master of Science in Information Technology.

Plymouth State University, Plymouth, New Hampshire (2000-2004)

  • Bachelor of Science in Web Management and Internet Commerce.
  • English minor.
  • 4 intensive web design/development internships (PSU Student Union, IT dept., PR, Athletics dept.)

REFERENCES

Professional references available upon request.