Dec 10
Web marketers who stride with the idea that SEO is limited primarily to META tags, site architecture (i.e. properly formatted path names and file names in URLs), and writing SEO-friendly content (typically involving clever embedding of relational keywords/phrases within context) are misled. This is only half of the battle — getting your site’s pages linked elsewhere is also a critical component towards a successful SEO strategy.
To get started, FeedBurner (www.feedburner.com) is an excellent tool that allows web marketers to easily track how many people are subscribed to their RSS feed(s) while offering a historical analysis of your feed’s popularity and a breakdown of your feed’s most popular content (such as the top 5 headlines your visitors clicked on, etc.) What you want to do is create a Feedburner account if you don’t already have one and burn feed links through their web site that link to your feed’s XML file stored on your server.
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Dec 08
If you want a more automated approach towards your web site advertising initiative, there are a number of web advertising networks to choose from. For many, Google’s popular AdSense program works but it does not necessarily produce the most relevant ads due to the way it works (contextual advertising based). For those that want to veer away from contextual advertising options such as AdSense, Vibrant Media’s IntelliTXT or Kontera’s ContentLink service, 3 alternatives exist that may actually suit your needs better. These options involve for formal advertising networks serving ads specific to one’s target audience/niche.
To learn more about these options, you should visit the following 3 web sites and decide which one may be best suited for your needs. Adify and AdBrite are designed more for consumer oriented web sites while Adroll offers more specific targeting for B2B companies in addition to B2C.
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