Kontera: Fraudulent Business Practices?

Contextual Advertising No Comments »

ussupremecourtI will have to say I am very disappointed with Kontera and believe they are a SCAM.

I tried their service and accumulated approximately $20-25. Unfortunately the keywords highlighted in context with our site’s content was not practical for our audience and started to impact our credibility. As a result, we were forced to cancel our account.

I must have sent 2-3 e-mails, complete with our account number, user ID, password, etc. inquiring about when we would receive a payment as no payment arrived after approximately 3 months canceling our account. All requests were ignored.

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E-Commerce Strategies

E-Commerce (in General) No Comments »

Top strategies that may contributes towards increased web revenue include:

  • Listing your items on product comparison web sites and carefully monitoring success via click-throughs, etc. and optimizing the feeds as necessary.
  • Listing your items for sale on eBay, via an eBay storefront.
  • Creating 2 storefronts, each acting as if they are separate with varying SEO/marketing strategy tactics used (this helps to determine what’s the best e-commerce strategy to use).
  • Applying to be a supplier with Internet-based wholesalers such as Doba.com and Shopster.com.
  • Sell your products on Amazon.com (create a merchant account).
  • In terms of getting your products to brick and mortar retail stores, you may want to consider supplying to traditional wholesalers (not Internet based) and start negotiation channels with those responsible for purchasing new items ( i.e. I believe Wal-Mart does all their purchasing and selection from their home office).
  • This one would take some time to develop but may be worth the investment… you can offer customer support, order fulfillment/distribution, returns, etc. to entrepreneurs who want to sell your products by creating portals displaying your products they can arrange and mark up under the vise of their own store logo/branding, etc. ‘in partnership’ with company X (if you don’t want to use your current company name as the trademark).
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